عنوان مقاله [English]
Pathology and the Role of Mass Media in 12th Presidential Election Campaigns
The presidential election is the most important election in all countries including Iran. Therefore, political factions, including principlists and reformists,adopt different strategies to the presidential election. The principlists adopted various obligatory tactics such as coalition building, political-economic polarization, moderate participation, critical attitude towards eleventh administration’s plans, and divesting tactics such as exaggeration of economic challenges, inefficient administration, failure of the nuclear deal, pessimism about certain figures. These election strategies were doomed to failure because of social order, elements of the information age, globalization, confrontational policies of reformists and high turnout.
Key Words: Political Participation, Election, Presidency, Reformists, Principlists