عنوان مقاله [English]
Iran’s Public Diplomacy: Capacities and Challenges
Dr. Ebrahim Motaghi
One of the most important tools used by countries to influence foreign policy is public diplomacy. Soft power is a source of public diplomacy. The soft power of a country could be improved and strengthen by developing public diplomacy.
In the research, the concept of public diplomacy and its different forms would be analyzed. Moreover, Islamic Republic of Iran’s public diplomacy and its capacities and challenges would be assessed. In recent decades the events such as the Islamic revolution in Iran, Israel invasion of Lebanon and Bombardment of Libya by United States lead to the increase of Islamic organization in the US.
The findings of research suggest that the Islamic Republic of Iran has capacities such as rich culture and civilization to influence US Islamic organization, and to attract US Muslims by using digital media.
Key Words: Public Diplomacy, Soft Power, Iran, International