عنوان مقاله [English]
The Role of Iran President’s Language in Rohani Victory
In previous presidential elections, the TV debate had an important role in the election process. The TV debates reflected the power of candid-ates’ rhetoric that had a deep influence on the mentality of the citizens. The phenomenon emerged in the 2013 elections. The success of Rohani was because of the conveyance of good message, loud voice and populist rhetoric. He won in 2013 election due to its success in TV debates. The success in TV debate depends on the presence of mind and power of expression. Therefore, the main question of the article is: to what extent did a power of expression contribute to success of preside-ntial candidates in the 2013 presidential election? The hypothesis of the article would be: the word of President Rohani due to its kind of speech, the motivation of citizens, political vitality and hope of solving problems led to his victory.
Key Words: Debate, Elections, Vote, Media, Political Vitality